Lender Limited logo

Design guidelines

Logo > Color Usage

These are the recommended color pairings for our logo. The symbol and logotype should always be the same color. Always maintain contrast between the logo and background color.

Lender LTD logo on various blue backgrounds

Symbol

Our symbol may be used as a standalone element.

Dark Blue house symbol with a capital L shape cut through it.

Symbol > Logotype

Our logotype may be used as a standalone element.

center aligned logo type that reads "Lender LTD"

Typography

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Lender Limited.

Typography > Headlines

Use Victor Serif Regular for headlines. If you need to emphasize a word or phrase, use Victor Serif Regular Italic.

abc's set in Victor Serif, a serif font Download Fonts

Typography > Body Fonts

Use Messina Sans Regular and SemiBold for body copy.

abc's set in messina sans regular, a san serif Download Fonts

Color

Our color palette is trustworthy and contemporary. It borrows equity from Stockton Mortgage, our parent company.

Dark Blue

  • Pantone 2168
  • CMYK 91 / 44 / 30 / 57
  • RGB 11 / 41 / 58
  • Hex #0B293A

Bright Blue

  • Pantone 285
  • CMYK 90 / 48 / 0 / 0
  • RGB 18 / 89 / 155
  • Hex #09579D